Messages on hold dont work : here’s why yours don’t either

messages on hold dont work : here's whyMost messages on hold dont work.

Why?  It’s because most on hold messages try to do the same thing: they try to get you to buy something…anything…by pushing you too hard.  We know these messages don’t work.  You know that these messages don’t work.  And callers know these on hold messages dont work.

Why these messages on hold dont work

You know about “used car salesmen,” right? They’re fast talking and will do anything to get your money.  They get your head spinning and dont give you a chance to think straight.  That’s because they probably don’t have what you want.  They don’t care.
They just want your money.

On hold messages dont work when they take the same approach.  You can’t just “talk someone into buying something.”

What to do if your messages on hold dont work

What if your on hold messages dont work.  What can you do?
First: figure out why they dont work.  You can probably figure it out if you call your company and ask to be placed on hold.  Then listen to your on hold messages.  What do you think?  Do they interest you? Do they make you curious?  Do they make you want to ask questions about what you hear?

Probably not.  They probably fall into the standard trap: trying to sell everything at once:
they give long lists of their services, rapid fire, trying to cram in as much information as they can, hoping that you hear something you’re interested in.  I just listened to on hold messages for a dermatologist in Stamford CT.  In one 40 second message they listed 8 different services they offer: Laser Hair removal, Botox, Vein Treatment, Skin Resurfacing, Acne treatment, Fillers, Skin Rejuvenation.  How much can you say about each of these amazing procedures…in 5 seconds each?  Nothing. That’s why their on hold messages don’t work.

Your messages on hold dont work  ?

How can your on hold messages do more?  Try to do less.
Each message in your script should have a simple goal.  One idea to communicate.  One service.  Tell your caller about the benefits.  That’s how you start real conversations about how you can help them.

What more examples?  Specific ideas?  If your on hold messages dont work, call me for a free 15-minute strategy session. In Stamford CT call 203-655-3920.  Nationwide call 800-862-8896

Messages on hold don’t work!

Actually the question is why don’t your messages on hold work?
The answer is that they probably don’t know what they’re supposed to be doing. And that’s because no one ever asked you.

Advertise with Messages on hold

When you advertise, the most important idea to remember is to “start with the end in mind.” that means figuring out what you want to accomplish. Your most important goals. And that’s what makes Informer Messages on hold unique. We’re marketers, and apply the same successful Madison Avenue marketing techniques that we use (for companies like Hilton, Doubletree, Subaru, Japan Airlines and others) to your messages on hold.

If your messages on hold don’t work, it’s probably because a telephone installer or an ex-DJ supplied them. They know more about phones and “Top-40” than we do. But when it comes to helping you achieve more of your goals, we’re the industry leader.

We’re helped lots of companies with the cure for their “common messages on hold.” We can help cure your ills, too. Guaranteed.

Your Messages on hold don’t work?

Your messages don’t work? What do you really want to accomplish? We’ll show you how Informer Messages on hold work for our clients, and can help you achieve more of your goals. How? The only way that makes sense: Backwards.