Testimonial marketing harnesses the power of your satisfied customers’ personal comments to give future customers the reassurance they’re looking for.
This is the third of three articles on putting testimonials to use. Click here to read the first installment on Testimonial Advertising
Testimonial Marketing could be your most effective approach to content. It works in traditional print and broadcast media and is the essence of social media. You’ll find successful testimonial marketing used by both B2C and B2B marketers. Most important, consumers react to it more favorably than cliché-filled ads.
You’re using Testimonial Marketing, right?
Your brochures, your print ads, and your flyers have quotes from your satisfied customers. You use quotes from customers in sales letters. Your website has a page of testimonials, or maybe a “rotating” list of quotes that constantly changes. That’s traditional testimonial advertising. We have Testimonials on our website, too, at https://informermessages.com/testimonials. Take a look.
It’s clear: testimonial marketing works, and increases conversions. But you can put to good use in other places too: social media sites like Google Plus, Yelp, and, of course, Facebook.
Using Testimonial Marketing in other places
How about using customer comments on your pricing or order page? That’s the moment of truth when your client either says YES or NO with his money. “About us” pages can be boring. Why not spice them up by making them promotional tools?
Testimonial Marketing Messages on hold
Successful marketers have discovered that messages on hold deliver “the right message to the right people at the right time.” So why not combine on hold messages with testimonial marketing? Why not ask customers to provide a testimonial that you can use in your on-hold advertising. They’ll love the idea, and the “star” status. Informer clients know that every one of our marketing messages is custom designed and recorded to help you achieve your specific goals.
Do you have clients who say nice things about you? They’ll be surprised when you tell them the new way you’d like to feature their comments. Take your Testimonial marketing to the next level—let them say that nice stuff on your Informer Messages on hold. Call today to find out how testimonials can work on your next phone call. Call 800-862-8896.