What are your marketing goals for 2017?
And, more importantly, how are you going to reach your marketing goals this year?
Every January, we all set goals. Everybody joins a health club. But most cancel their membership by March. Why? Because “A Goal without a Plan is just a Wish.” (Antoine de Saint-Exupéry). How many of the goals you set last year did you achieve?
To avoid disappointing results this year, you’ve got to make a plan if you want to achieve your marketing goals. The best plans identify your biggest challenges, the reasons you haven’t achieved your goals in the past, and what you have to do to get the results you want in the future.
So you’ve got goals. Some of yours might look like the research shown in the following graphic:
Key Marketing Goals
Specific marketing goals are always easier to work on than lofty general ones, so two of the Top Priorities in the Marin Software research look like good ones to work on:
- Cross-channel marketing
- Better integrating online and offline marketing efforts
What’s a good first step toward achieving these goals? It’s always best to start with a “Better understanding” of your customers. That’s the first step we take when developing Informer Messages on hold. When a new client asks us to develop Informer Messages on hold, the process starts with “Discovery Questions” to learn about their business. The more we know about you and your customers, and the reasons customers buy from you, the better the job we can do creating effective marketing messages. That’s more than most of our clients expected, but it’s the only way to help them reach their marketing goals.
The answers help you achieve your marketing goals
With these answers, we can develop Informer Messages on hold that use offline marketing efforts to reinforce online efforts, and create more cross-channel efficiencies.
Informer Messages reach your best prospects at just the right time: when they’ve called you for help. There is no better time to deliver the right message.
Delivering the right message to the right people at the right time. That’s the first step to realizing your top priorities for the New Year, and achieving more of your marketing goals. For a Free Marketing Goals Planning Session, call today: (800) 862-8896.