It’s Summer, so it’s time to launch your Fall Marketing Plans. That’s right. Every season brings new customer needs, and new ways to help them. That’s why there are so many fall marketing opportunities waiting to be harvested.
The change in the weather prompts changes in consumer spending. When we’re done with the beach and picnics, there’s work to be done: back to school, off to college, fall cleanups and leaf raking, home repairs to get ready for winter. The holidays are already on the horizon.
Fall Marketing Opportunity
One of the best ways to head into the new marketing season is by bringing your summer customers with you! Take every opportunity to give satisfied customers “a preview of things to come.” Email, newsletters, Point of Purchase signage and displays, and social media are all inexpensive ways to begin to lead the customer into thinking about fall. Employees can be coached to “make the right suggestion at the right time.”
Another (and often more reliable) way to do this is with Informer Messages on hold. Informer Messages on hold can be integrated into your fall marketing plans in late August, and remind telephone callers about your fall marketing plans: the products or services that they’ll be looking for, and how you can help them best.
Simple Fall Marketing Strategy
The easiest sale you can make it selling something more to an existing customer. Your customers know you and like doing business with you. Launching a fall marketing campaign precisely targeted at the customers you help during summer months capitalizes on this idea. When many of your customers call, either for information or to place orders, Informer Messages on hold can be timed so you can continue helping them as the weather changes.
What are your best Fall Marketing Opportunities? Let’s talk about how they can be more successful, one phone call at a time. Call for a Free Coaching Session today. In New York call 212-355-6980. In Connecticut call 203-655-3920.