Great Bank marketing ideas are more important than ever, with the proliferation of banks. My 10 year old daughter saw a new building on the main street of our town, and asked “Daddy, is that going to be another bank?” If the overgrowth of banks is so obvious to a 10-year old, bankers must really be feeling the increasing competition. So what kind of bank marketing ideas can help them stand out from the crowd?
Bank marketing ideas haven’t been effective.
Just take a look at conventional bank marketing ideas: a “solid” looking building, advertising that’s filled with clichés (like “we keep our promises,” “a passion to perform,” and “we do more for you”), and smiling people in their TV ads. Do they really think these bank marketing ideas will work? Too many banks think that “if you build it (another branch) they (more customers) will come.” That only works in the movies. Is it any wonder that the average bank will lose 20% of their customers every year? Customers change banks looking for services that their old bank often could have helped them with. Where are the bank marketing ideas that will make a difference?
Tell me more about ideas that will work for me
Bank marketing ideas need to show how you’re different.
Clichés and empty phrases don’t do it. We’ve all learned to ignore them. Offering the same empty even keep phrases in the same old advertising will get you the same results. So how do you get new customers? Or keep your existing customers? Good ideas that respond to your customers needs. And informing them about your solutions to their problems when they’re already thinking about you. Not when they’re watching TV, or deleting all the “spam” in their “inbox” every morning. How about personally telling them when they come into the branch? Fewer of your customers actually do, so why not tell them when they call? Most calls to your customer service lines have to wait (in the “queue”) to be answered. Why not use that time to inform them about how you can help them best? These are bank marketing ideas that can work.
Bank marketing ideas like Informer Messages on hold work.
When customers need your help most, they usually want a specific answer right away. They don’t want to search your website. They call. The time that they waste waiting in the “queue” to be answered is a lost opportunity. You can fix the problem with custom developed Informer Messages on hold that inform callers about your solutions to their toughest problems.
Lots of old promotional ideas lost their effectiveness when you stopped giving away toasters. Innovative bank marketing ideas that deliver “the right message to the right people at the right time” will always be effective. Call today for a Free 15-minute strategy session. Call 800-862-8896. Or click here to schedule your session.