There are lots of Auto Marketing Systems specifically built for the new car industry. They’re slick and polished, just like you’d expect from in the auto industry. They promise “full access to buyers,” “lots of leads,” “thousands of buyers,” and “unlimited support.” These auto marketing systems are designed to attract public attention, but don’t help them “take the next step.” These auto marketing systems aren’t all you need.
What Auto Marketing Systems actually do
The challenge with Auto Marketing Systems is that so many of them give you lots of cold leads…people who may (or may not) be looking for a car. They don’t just give you leads for people who say they specifically want a new car or a used car, or if they want the brand you offer. They don’t even let you know if the “lead” is going to buy, or has taken any steps to get them closer to buying. Just that they might be interested. (There are lots of young guys who are always interested in new cars, but you don’t have a prayer of selling them anything).
Evaluating your own auto marketing systems
Selling new (or used) cars is a competitive and challenging business. You know that. So what kind of auto marketing system can you use that will help you actually accomplish your goals?
Most auto marketing systems don’t do everything for you
But there are ways to attract great prospects and then bring them into your dealership. Instead of trying slick auto marketing systems, why not focus a bit more attention on your best prospects? They’re the ones who have shown you they’re interested, and ready to buy…the ones who are ready to come in to your showroom…the ones who pick up the phone to call you. When your phone rings, you know its important. You know that you’ve got a good prospect on the line. You don’t need an auto marketing system to tell you that!
A targeted auto marketing system
Informer Messages on hold are the targeted marketing tool that delivers the right information to the right people at the right time. They do this in the time that your telephone callers now waste on hold…listening to “dentist music on hold,” hold music from an iPod, or dead silence. Even worse is a radio (they could hear your competitor’s ad playing on the radio…how smart is that?)
Informer Messages on hold are hard at work on Auto dealer phones, like the Subaru dealers in Stamford and Milford, as well as Mazda and Ford in Milford, and other dealers around the region. These messages are the “more effective” auto marketing systems that educate your best prospects about what you do best, and what makes you different from your competition. When you’re thinking about sophisticated auto marketing systems for your Subaru or other dealership, why not go back to basics? Give your best prospects more reasons to come in to visit you. For a free 15-minute strategy coaching session, call the Subaru Auto Marketing Specialists at 800-862-8896.