A Danbury CT orthodontic practice (that had a second location in Southbury CT) was ready for a new orthodontic marketing idea…or two. The thriving practice was going through changes: the founding partner was retiring, and his partner was taking over. It was time to breath new life into the practice, and attract new patients. A new orthodontic marketing idea or two was called for.
Orthodontic Marketing for growth
Traditional orthodontic marketing ideas have been used to grow dental practices for years: a brand new sign, flyers and pamphlets about orthodontia, direct mail, and networking with pediatric dentists. But it was time to launch a new marketing tool: Informer Messages on hold. Hold messages, when they’re well written, give you a unique marketing opportunity. Using this new marketing tool, the doctor could give the right information to the right people at the right time.
More effective Orthodontic Marketing
When you fail to plan, you plan to fail. That may sound cliché, but it’s true. The most effective marketing starts with a plan. When we started talking with the doctor, we found that he had really thought about the message he wanted to give to his callers: his patients and their parents. The keys to future growth lie in getting the best results, patient satisfaction that leads to increasing referrals (traditional and new social media “buzz”). The practice tried hard to set itself apart from other orthodontists in the area, and we stressed these “competitive advantages,” too. Finally, there were messages that promoted “cross selling” to increase the ways that their new promotional tool could help them.
The result? A revitalized orthodontic practice with a new orthodontic marketing tool is helping more patients in more ways. What are your goals? Call for a free 15-minute orthodontic marketing strategy session today: call 203-655-3920 or 800-862-8896.
