Philadelphia, PA When a local Realtor needed a new Real Estate marketing tool to them win more listings and show prospective buyers what made them the right choice, it was time to look at new Real Estate marketing ideas.
Typical Real Estate Marketing Falls short
Like most of their competitors, their advertising consisted of local newspapers and the “For Sale” signs they posted outside the houses they listed. They belonged to the Chamber of commerce, and were active in the community. In most markets, Real Estate Marketing is just based on personal relationships.
New Real Estate Marketing Ideas
When it comes to working with prospective buyers, those local connections don’t usually help. Buyers are usually from other towns, cities or states. So how can a Real Estate Agency communicate the value you offer and how you’re different from the competition?
Their choice was Informer Messages on hold. Informer Messages on hold take the time that business telephone callers usually waste waiting on hold, and put it to use: for the caller and for the Real Estate Agency. Creating more effective real estate marketing ideas, the Informer’s chief strategist and team of writers started by asking “Discovery Questions” to learn about the agency’s clients. They developed an innovative strategy, and a script focused on the customer’ “hot buttons,” the most important problems and questions that were on their clients’ minds. Creating a hot button based real estate marketing strategy was a new idea, but helped the realtor stand out in their Philadelphia marketplace.
Real Estate marketing is unique.
The buying decision is one of the biggest a customer will ever make. And you’re not paying the agent for their services (at least not directly). Marketing’s job is to start the right conversations that can lead to a relationship and trust.
Most telephone hold time is a wasted opportunity. Putting it to use educating customers about how you help them and how you’re different from your competition creates the opportunity to have those conversations with a prospective buyer. That’s what Informer Messages on hold do. To start more of the conversations you want to have, lets talk about a hot button Real Estate Marketing strategy for your Informer Messages on hold.