Concept Marketing
A manufacturer in New Jersey just called me to talk about how he works with his clients, and explained “Concept Marketing” (or conceptual marketing). His product line is expensive. His clients have to understand the benefits of what his company manufactures, and be ready to invest in it. They’ve got to understand the value of their investment, and know about all the long term benefits. Unlike his competition, his products are made in the USA, right there in New Jersey, and are the highest quality. So he doesn’t just set a price and see them flying off the shelf in a department store.
Concept Marketing is more natural than selling
The idea for concept marketing is simple and makes perfect sense: concept marketing is a long term process designed to educate his customer with the concept of how their investment will pay off for years to come. Concept marketing isn’t about getting a “quick sale.” It’s about educating the customer, and started an in depth conversation. It’s about “getting the ball rolling.
Complex Sales benefit from Concept Marketing
Most products we buy aren’t that complicated. Many are “impulse” purchases, often cheaply made items that break too soon. So when a consumer is making a real investment it takes time and patience, and educating them all along the way. That’s how Informer Messages on hold play a part in concept marketing, providing important ideas to the customer at just the right time: they’ve already called you for help, and they’re focused on their needs.
This New Jersey Manufacturer realizes the value of starting a conversation with Informer Messages on hold. His messages on hold script was specifically developed to take the time callers spend on hold and use it to start conversations. His on hold messages give educate callers about what goes on behind the scenes that make his product the clear choice.
Concept Marketing may start by visiting a website, but it never ends there. Prospects from his local New Jersey area, and across the country pick up the phone to learn more. When they do, Informer Messages on hold help get your prospect thinking about the things you want to talk about with them.