Picture this: New York City might be the most competitive retail city in the United States. In spite of this Cameraland NY (www.cameralandny.com) survives, and thrives. CameraLand has been a long time presence on Manhattan’s Lexington Avenue. New Yorker’s have come to trust the expert advice they receive, and high quality camera equipment that they find there. They offer some of the finest optics, cameras, and bags available. “Cameraland is the only specialty camera store in Midtown Manhattan” said Joel Paymer, second generation owner family owned store. And this successful Camera Store Uses Informer Messages on hold
This Camera Store Uses Informer Messages on hold to sell more
Cameraland uses their Informer Messages on hold to reinforce their strength to telephone callers who have to wait on hold. There are times of day when the phones keep ringing, and that means callers spend time on hold. The custom written Informer Messages on hold script reinforces the unique value that Cameraland New York offers. The hold messages have been regularly updated since 1991, when they first added the marketing tool. The Informer contacts Cameraland on a schedule based on the retailer’s marketing plan.
When this Camera Store Uses Informer Messages on hold
When Cameraland has new products or services, new ways they help their customers, or new competition they have to deal with, their Informer Messages on hold script is completely rewritten.
Luckily, their copywriter is a life long student of photography, and often attends Camera Land’s informative in-store seminars. By the way, these seminars are promoted in their messages on hold, and that’s how many customers learn about them.
Like all retailers, Cameraland faces competition from impersonal websites. In New York shoppers are impatient, so they don’t want to wait. Their Informer Messages on hold are specifically developed with this in mind, to help New York retailer Cameraland succeed for another 55 years!