Medial Specialist Marketing

Medical Specialist practices face a unique marketing challenge: as medical specialists, many of their patients only need their help one time, or possibly once in a while.  Unlike Primary Care Physicians who build a long term relationship with their patients, Medical Specialists have fewer opportunities to create the relationships that lead to future consults and personal recommendations by patients to their friends.  The American Medical Association (www.ama-assn.org/) recognizes two of the most important sources of new patients to their practices: referrals by other doctors, and recommendations of patients (word of mouth).  Nurturing these two relationships is key to successful marketing of any medical specialist practice.

Marketing tool for every Medical Specialist

One marketing tool that New York City based Advanced Urology says works to build more patient recommendations is their Informer Messages on hold.  Their newly updated messages on hold deliver their message to their patients.  New York City’s large population, brought together by Manhattan’s restrictive geography, offers medical specialists like Advanced Urology a unique marketing opportunity: over 8 million inhabitants all within easy reach of their Medical Specialist Eastside Manhattan office.  That sets the stage for great word of mouth recommendations.  New York is a “tight knit” community but also quite “anonymous.”  Its possible to live next door to a medical specialist but know nothing about the doctor and never consider becoming a patient.  Not knowing your neighbor makes word of mouth recommendations by friends even more necessary in New York.

Special Messages for the Medical Specialist

Advanced Urology called New York’s Informer Messages on hold, also a “specialist” in its field.  Their custom developed script balanced both “soft” (stressing personal, compassion, and privacy) with “professional” (talking about qualifications, locations, common symptoms and conditions, and advanced treatment) that can aid the medical specialist.  Their messages on hold talk about common sense prevention as well as helpful sources of information.

The more that patients know and think about what makes Advanced Urology unique and trusted medical specialist, the more patients are able to tell their fellow New Yorkers about their experience, and how the medical specialist who has helped them can help them, too.