When the phone rings for businesses in Connecticut, marketers want to know about how to write on hold messages. There are a few best practices to follow when writing effective messages for callers:
How to Wite On-Hold Messages
Keep It Clear and Concise
Callers are waiting, not reading a brochure. Each message should be 20–30 seconds long, focusing on one clear point. For example: “Our Hartford location is open evenings until 8 p.m. to better serve your schedule.”
Balance Promotion with Helpfulness
Avoid making every message a sales pitch. Blend in useful content, such as FAQs or seasonal reminders. For instance: “Did you know regular maintenance can extend the life of your system by years?”
Match the Tone to Your Brand
Whether professional, friendly, or relaxed, the voice of your messages should reflect your business identity. A spa in Greenwich might use calm, soothing language, while a tech company in Stamford might use upbeat, energetic wording.
Include a Call to Action
Encourage callers to take the next step. For example: “Ask our team about current rebates available on new installations.”
Why strategy matters
Well-written on-hold messages not only reduce caller frustration but also reinforce your brand, build trust, and create upsell opportunities. They should feel less like filler and more like a helpful part of the customer experience.
Make your hold time work for you
Don’t let valuable minutes go to waste. Informer Messages specializes in writing and producing professional on-hold messages that inform, engage, and convert. Contact The Informer today to create scripts that turn your hold time into a powerful marketing tool. In Connecticut call (203) 655-3920. Nationwide call (800) 862-8896. Or Click here to email us.
