Most traditional advertising wastes your money—you’re hoping that someone, somewhere, interested in your products or services will see it. Billboards, radio spots, and even digital ads cast a wide net. But the majority of those impressions fall on people who couldn’t care less about you. You’re told to spend money advertising to a broad audience, but only a small percentage of that audience will ever take action. That’s not targeting advertising.
Start Targeting Advertising
That’s where targeting advertising makes the difference, and one of the most effective methods is through Informer Messages on hold. With Informer Messages, you’re not just hoping to reach someone interested—you know you are. Everyone who calls your business is either a customer or a prospect. The Informer gives you the chance to cross-sell or upsell customers. And you can reinforce your message to prospects who’ve already shown interest by visiting your website or calling to inquire. These are high-potential individuals, already engaged with your brand, and that’s exactly the kind of audience you want to hear your message.
Opportunities
While they’re on hold, Informer Messages can promote your products, introduce new services, or inform callers about special offers. Every second they’re on hold becomes a valuable touchpoint—turning hold time into productive advertising time.
Traditional ads rely on luck to catch the right person at the right moment. Instead, with Informer Messages, you’re reaching people who are ready to listen and more likely to take action. This kind of targeted advertising makes sure that your message is delivered to an audience that matters, leading to better engagement, increased sales, and stronger customer relationships.
Build Trust
Another key advantage of Informer Messages is that they help build trust with your audience. When your callers hear personalized, relevant information about your business instead of generic music or impersonal hold messages, it helps in 3 ways. It reinforces your professionalism and care for their experience. Imagine a customer on hold who hears about a special promotion or service that directly meets their needs. It creates an “aha!” moment where they realize your business can offer even more than they thought. This level of engagement turns boring waiting time into an active marketing opportunity, where you’re building a stronger connection with every caller. It’s not just about getting your message heard; it’s about creating meaningful interactions that leave a lasting impression and drive real results.
With Informer Messages, you’re not wasting your advertising budget. You’re ensuring that your advertising dollars go where they matter most: your high-potential customers. Want to target your advertising to get better results? Find out how you can do it right away by calling The Informer at (800) 862-8896. Or click here to email us.
