When customers call your business, it’s because have a problem or they want something, and they’re focused on how you can help them. This presents the perfect opportunity to implement suggestive selling techniques—strategies designed to recommend additional services or products that can enhance their experience or solve related problems.
The Power of Suggestive Selling Techniques
Suggestive selling has long been a popular and effective strategy in various industries, from retail to hospitality and even online shopping. The reason is simple: when customers are already in the buying mindset, they are more likely to act on recommendations that make sense for their situation. Studies show that suggestive selling can lead to higher customer satisfaction because it often introduces them to solutions they hadn’t considered but truly need. For example, fast-food restaurants offering to “supersize” an order or online retailers suggesting complementary items in the checkout process are both successful uses of this technique. When done right, suggestive selling feels helpful rather than pushy, making it a win-win for both businesses and customers.
Using On-Hold Time will help
When customers are placed on hold, you have a captive audience. Rather than letting that time go to waste, Informer Messages on hold can be used to suggest additional products or services that might interest the caller with a well-crafted script. Whether it’s recommending a complementary service, offering a promotion, or simply informing customers about something they weren’t aware of, on-hold messaging can do more than fill the silence—it can actively drive new sales.
Why These Techniques Work
Suggestive selling techniques are effective because they provide helpful information in a way that feels natural and timely. Customers don’t feel pressured; instead, they’re being presented with options that enhance the value of their current call. By using custom on-hold messages, you can engage customers with thoughtful suggestions, turning hold time into a chance to showcase the full range of services your business offers.
The next time your customer calls, make sure you’re using more effective selling techniques through on-hold messaging to show them more ways you can help. Start suggesting by calling us at (800) 862-8896 today.
