As your sales prospects in Connecticut move further down your lead funnel, something interesting happens: they call you. They pick up with phone because they’re impressed by your website or social media, but they want more. The have specific questions, or want information that they can’t find online. It’s a sure indicator that they’re seriously considering your products or services. So they call you.
Lead Funnel Success hinges on taking all the right steps
Potential customers in Connecticut call you. Your phone keeps ringing. In fact, the rise of Google “Call Only” ads (Google’s innovative ads designed specifically for mobile users, that prompts you to call a business rather than visit a website) are clear evidence that when people are ready to engage, they prefer making a direct call to you.
According to Google
According to Google, advertisers using Call-Only ads have seen significant increases in call volumes, with many consumers in Connecticut skipping the website altogether and opting to dial a business immediately. This behavior highlights the importance of being prepared to handle those.
Overlooked Challenge
One often overlooked aspect of these calls is the hold time. Studies show that the average business call is placed on hold for at least a short period, whether it’s for a transfer, checking details, or another reason. While your prospect is waiting, you can use that time profitably with Informer Messages on hold.
These customized on-hold messages give you a powerful way to keep the conversation going, even when you’re not directly speaking. By highlighting key features, benefits, and solutions that matter to your caller, you keep their attention focused on why you’re the right choice.
What are your callers asking about?
It can seem like so many of our callers ask the same questions. That’s pretty typical. And can be useful to understand. A quick review of you average call will reveal high potential topics to include in your messages, along with unique benefits, customer testimonials, and limited time offers. What do they need? What would they like to accomplish? They’ll all keep your caller focused and interested in how you can help them. They’ll get callers to ask the questions you want to hear…speeding up the sales process.
Make every moment count
You can make every moment count with on-hold messaging. As your best prospects reach out for more information, capitalize on that interest by reinforcing your value and expertise. Informer Messages on hold ensure that even brief moments of silence are turned into productive, persuasive opportunities that guide prospects further down the funnel.
Click here to email us for more information, or simply call us: In Stamford or Hartford call (203) 655-3920. Nationwide you can reach us at (800) 862-8896.
8 Year Stamford Chamber Ambassador