When a customer in Connecticut calls your business, it’s an opportunity to help them. You have one chance to impress them, to give them the information that they want and that you want them to have. Fall short and they’ll click on the next website. But we all know that lots of phone calls are asked to “please hold.” It’s the weak point in your marketing. So it’s time to find the best on hold messages for business creation.
Your on hold message is more than just a way to fill down time. It’s an opportunity to make a strong impression, to educate your caller about what makes you unique, and to enhance your brand.
The best on hold messages for business like yours
Developing the best marketing messages for your business in Connecticut isn’t as easy as you might think. Your callers don’t want to hear a “bullet point list” of your products and services. They aren’t listening to “how great you are,” and apologies for long hold time (“we’re experiencing higher than normal call volumes) just don’t cut it.
The best messages are the ones that answer your customers’ questions, and that help them make their decision: “should I buy from you, or from the other guy?”
Strategy
This is a key element that most people skip, or just over look. “Ready, Fire, Aim” doesn’t work in battle. And marketing is a battle. So before you start writing your script, think about what’s important to you, and to your customers. That’s the time to develop a winning strategy.
How do you make great messages?
Start with your customers. They’re the reason your business is successful. What are they calling about? What do they need or want? What are their problems…or dreams? It’s actually easy to figure this out: just listen to the first question that your callers ask, and remember it. Soon you’ll see the pattern.
Only then should you highlight your core services, your new product offerings, or upcoming events. Remember: most callers will only hear one or two messages during their wait, so focus on what’s most important (to them).
Build your brand
What makes you unique? How are you different from your competition…or want to think that you’re different from them? But be sure to express it in a way to reinforces your brand: professional, casual, crazy or somewhere in between. A consistent brand image makes it easier for customers to appreciate you.
Call to Action
On hold marketing is an advertising tool, so don’t forget the Call to action. If you already have messages on your phones and they’re not profitable, it might be because they lack a Call to Action. Give your caller a “next step,” to ask for an appointment, sign up for your newsletter, or ask about a specific service.
Try it
In conclusion, the best on-hold messages for business are those that combine key information, a tone that matches your brand, and a strong call to action. Want to try it but need help? Here’s our call to action: click here to email us, or, in Stamford or Norwalk call us at (203) 655-3920. Nationwide call toll free: (800) 862-8896.
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