Having the best quality product at the best price used to be all you needed to make a sale. Today, things are much more complicated with the so many options available to consumers when making purchasing decisions. The result? Inbound telephone sales have come back to being the most important way to communicate.
Inbound Telephone Sales Calls
As brands look for effective ways to connect with consumers, their task has become more difficult. The pandemic forever altered business: face-to-face interactions and customer engagement are more difficult. Add in the rise of remote work and increased mobile usage, consumer buying habits have undergone a significant transformation.
In this new reality, brands must reexamine their marketing strategies to focus on digital communication channels. Providing a seamless, connected, and personalized buying experience is paramount. This requires delivering meaningful customer interactions and superior customer service at every step of the way.
Consumers Want A Human-To-Human Connection
If recent history has taught us anything, it’s that people crave human interaction. Remote work has led many of us to work alongside pets instead of colleagues. Whether in B2C or B2B, the human-to-human connection remains crucial — and that’s where the phone call comes into play.
While mobile phones are essential for consumers searching and purchasing, it is the phone call itself that reigns supreme. A phone call provides an intimate form of connection with a brand, making it one of the most effective ways to attract, engage, and support customers. Human interaction cannot be fully replaced by emails, SMS, or chatbots.
The Importance of Phone Communication
For important information, consumers prefer the phone. Recent survey data indicates that nearly two-thirds of consumers use the phone to contact their insurance provider, lawyer, medical providers, senior living community, and for help with important decisions. Additionally, 92% of respondents said it was crucial to speak with someone about finances. When it comes to significant questions, people pick up the phone.
What happens when a consumer’s call isn’t answered? Customer satisfaction and business results suffer. Fortunately, most consumers want to talk. Your challenge is simply to respond.
Time to Connect
Successfully connecting and engaging with customers allows businesses to stand out from the competition. By ensuring every call counts, brands can re-establish meaningful connections. This approach benefits both businesses and consumers, making it a win-win situation.
Inbound telephone sales are more relevant than ever, serving as a vital tool for brands to create lasting, impactful connections in an increasingly digital world.
