Your Messages on hold have been working for you for a long time, and your callers have asked about the information they’ve heard. So Why Update Your Messages on hold? That really depends. Maybe it’s not worth it. But maybe it is.
Sometimes its just too hard to update your on hold advertising: you can’t find the company that did it last time, or they don’t make it easy to update. Or you don’t have time to write a new script and hire somebody with a great sounding voice.
So maybe it’s just too hard.
Why Update your Messages on hold?
There are a few reasons that might make it worthwhile updating the on hold advertising your callers hear.
- Tuned Out: When customers call you frequently, they’ve heard the same (old) messages many times. So they “tune out” your messages. It’s like the “inflight safety instructions” on your last flight. Did you really pay attention? Or did you already know how to buckle your seat belt, and ignore it?
When customer “tune out” your messages, you’ll accomplish more, and they’ll be more focused after you update the on hold recordings. - Out of Date: Are your messages up to date? Talking about the precautions that you’re taking for COVID, or the model year from 5 years ago is irrelevant. Your callers get the feeling that all your messages are out of date
- Enhance the Experience: every time you give your customer new or interesting information, or help them in a new way, they appreciate it, and that enhances their experience.
- Got new stuff? This is the perfect targeted way to tell your best prospects. Everyone who calls you either appreciates your help in the past, or wants it in the future.
- Seasonal Ideas: Do your customers have different needs at different times of year? Rakes in Summer and Shovels in Winter? Air conditioning in Summer and Heating in Winter? Insurance for boats in summer and ski houses in Winter? Keep giving your callers information that’s relevant to them this season, and don’t water them down with more generic messages.
- What are your customers needs today and not last year? What have they responded to recently? Use that knowledge to improve the content of your messages on hold, too.
- Got Competition: When your competitors make a move, counter their move with one of your own. React. Show customers how you’re the best choice.
Old News isn’t News
Your on hold messages have worked for you for a long time. But there are lots of reasons to update them that will ensure that they keep working harder for you every day.
What’s the easy way to figure it out?
Call us for a free Discovery Session. We’ll listen to your messages with “fresh ears” and evaluate them for you. Then tell us about your best opportunities for the future and we’ll make suggestions. And it’s all free. Call us today: (800) 862-8896, or click here to email us.
