Your busy dental practice is facing unprecedented pressure to offer your patients a high quality patient experience. There are times that the demands, from patients checking in and checking out, compounded by the constant ringing of your phones, seem to make it impossible to interact with every patient. But there’s an often overlooked opportunity to bond with your patient, to engage and inform them with on hold messages for dental practices.
Taking every opportunity to engage with your patients in the key to building strong, long-lasting relationships. When patient feel connected and valued, they’re more likely to put their trust in you and remain loyal. The American Dental Association estimates that the average dental practice loses 15-20% of your patients annually, and with an average $500 patient value, that can mean significant revenue loss.
The Value of On hold messages for Dental practices
You’re probably overlooking a simple way to build engagement with your patients: custom tailored messages on hold. They transform frustrating, boring time spent waiting “on hold” into a helpful, interesting opportunity…that can also be a new marketing opportunity for your practice.
On Hold Messages can enhance your patient experience when they:
- Inform your patients about you and your practice: about your unique qualifications, your experience, and the services you offer. They can educate patients about the special benefits of your most advanced new treatment and procedures. Educating patients not only keeps them focused on your practice, it demonstrates your commitment to their oral health
- Eliminate lost calls: We’re all impatient, and statistics show that your telephone callers will simply hang up when left on hold longer than they’d like. On hold messages provide interesting content that keep your callers engaged, and make hold time seem shorter.
- Hear about special offers and services: Dental practices don’t have opportunities to advertise to your patients. On hold messages give you a new opportunity to promote special offers, discounts, and seasonal services, from new patient offers, teeth whitening opportunities, or simply reminding patients about the importance of regular checkups.
New Marketing Opportunity
Using messages on hold to replace the “Muzak” that your callers now have to listen to on hold is a simple and proven way to enhance your patient experience, keep callers from “hanging up,” and promote your services. Keep them engaged and learning about how you can help them, and give them something to smile about.
Interested?
Find out about how your dental practice can put custom messages on hold to use, today. Call (800) 862-8896 or click here to email us for more information.