What is on hold advertising? It’s your answer to how to deliver your message to your target market: your customers and prospects, right when they’re most interested in buying from you. It’s the marketing tool that you’ve overlooked. It’s the “non sexy” way to enhance your brand, promote your products and services…and sell more.
What is on hold advertising?
Ok, let’s get down to the basics: when consumers want information about how to solve a problem, they ask friends, they compare experiences, and they search online. That’s all great for getting general ideas, and finding direction. But when they get serious, they want specific answers: they visit a store or they pick up the telephone and call to get information.
When they do, statistics show that 69% of all business callers are placed on hold. That can happen in two ways: when a recorded telephone greeting answers their call and places them on hold for “the next available representative,” or when one of your employees asks them to “please hold.”
What do callers hear when they’re waiting on hold
That depends: most telephone systems these days (VoIP Phones or Traditional PBX systems) come with “default music on hold.” That’s usually music like the old “muzak” that everyone used to joke (complain) about. So…what do your callers hear?
There’s a different option
Instead of wasting time listening to music, your telephone callers can hear something more: information that they want, and that you want them to have. They can hear on hold advertising that’s custom tailored to their wants, and needs, and desires. It can be designed to educate your telephone callers about what you do, how you do it, and how you’re different from your competition.
What is Advertising on hold?
It’s anything you want it to be. You can quickly leverage “downtime” to communicate with your audience of callers. The most effective messages on hold are specifically tailored to your business’ branding and objectives.
What would you like to accomplish?
- Build your brand
- Give information about your product or service, and key features and benefits
- Suggest new uses for your products
- Cross Market your entire product line-up to build brand loyalty
- And enhance your customer experience
On hold advertising is a powerful tool that you can use to maximize customer engagement, and make every telephone call more productive and profitable.
