Pizza Marketing ideas in Connecticut all seem to sound the same and all seem to start with the same key ingredient: attracting new customers. They include all the basics: free delivery, discounts for schools and other groups, and lots of mouthwatering photos on your website. But you’ve tried them…and you’re still hungry for new ideas that will make your pizzeria more successful, and more profitable. So what can you do?
A well-known marketing guru said that there are only three ways to increase sales:
- Get More Customers
- Sell More to Each Customer
- Sell to Each Customer More Frequently
You try to sell more by getting more customers, right? Everyone does. And while attracting new customers is important, there’s a goldmine waiting to be tapped: your existing customer base. And it’s the one solution that works for the long term, not just when you boost your advertising and promotions budget.
Pizza Marketing Ideas that work
Lots of pizza marketing ideas work…but they can be expensive, and take too long to show results. When you get fed up with sales that just don’t grow, it’s time to look at what you’ve built in the past, and build profits when you help them better.
Look at your Existing Customers
Do you know who your customers are? Just look at an average week’s sales and you’ll see the patterns that are common to lots of pizzerias: Friday night is the busiest time of the week, and the bulk of your sales are for takeout: the phone keeps ringing and you’re taking orders as fast as you can. By closing time you’re exhausted. The cash register may be full, but you probably don’t know that you’ve missed an opportunity.
Make the most of it
Everyone who orders for takeout will probably sit down to a fun dinner with the family or friends. They’ll pop the top on sodas, pull the cork on a bottle of Chianti, and toss a salad. After dinner, it’s ice cream or pie or cookies.
So why don’t you make the most of the opportunity by letting your customers know that you can help them in more ways? You probably even have some of them on your menu already: Let your customers know that you have great Italian appetizers like garlic knots, wings, and cheese sticks. Tell them about the side dishes that they crave, like fries, homemade sausage or meatballs. And desserts like Tiramisu, Zeppole and cannoli?
How do you do it?
When the phone rings, you’re busy. In Connecticut on a busy Friday night, you just have enough time to take the order and move on to the next customer before you lose them.
Have you tried advertising all these amazing “add ons” with messages on hold? Statistics show that most of your callers are asked to “please hold.” Right now your telephone callers probably sit in dead silence, or listening to someone else’s favorite music.
Replace it with marketing messages on hold that are custom written to increase your average order size with tasty apps, sides, and desserts. Remind callers to order soda, and wine if you offer it.
Want to accomplish more? Give callers reasons to try takeout on Tuesdays, or for lunch.
Ask the Pizza Marketing Pros for the kind of ideas that launched Domino’s Messages on hold, and helped them increase profit on every phone call. Click here for a free 15-minute Discovery Session, or call to talk with a Pizza Marketing Pro right now: In Stamford, Bridgeport or Hartford Connecticut call (203) 655-3920. Nationwide Call (800) 862-8896.