Urgent. It’s in your name. Time means everything to your current and future patients when they walk in the door, or pick up the phone to contact you. So it’s important that your Urgent Care Marketing Plan focuses on delivering the right message to the right people at the right time. And that it delivers your message in a way that lets your audience know that they’ll get the help they need, urgently.
Your Urgent Care Marketing Plan
Sure, your marketing includes all the basics: a website, lots of SEO, Adwords to dominate your local market, bold signage, Social Media and content marketing. Follow that up with regular “top of mind” email and direct mail advertising sent to patients who’ve visited you and reinforce your reputation by encouraging plenty of Google and Facebook reviews.
But everyone does all that. So are you using the Guerilla Marketing tools that will give you an edge?
Guerilla Marketing
By your nature, Urgent Cares provide service now, not later. That’s a classic Guerilla Marketing tactic. But there are others that are easy (and affordably) adopted that can help you stand out in your local market.
- Street Marketing: put your advertising where your next patient is: Street Benches, Temporary Chalk Stencils, and floor stickers in buildings and public transit
- Chalk Hop Scotch boards in playgrounds…and get permission to include your logo from your town or city.
- Crowd signs at a local event: sports, concert, or farmer’s market
- TicTok Videos
- Sponsor health related events at local grammer schools inexpensively, with “takeaway” materials that include your logo.
- Staircases signage: work with schools, public transit, or stores to sponsor a staircase with “step by step” ideas for better health
- Messages on hold: we all know that your urgent care is busy. Telephone callers are placed on hold. Even in the original Guerilla Marketing Book, page 83 showed the value of giving your telephone callers information in place of boring music on hold.
Be where your competition isn’t
Fighting “head to head” is the route that most businesses take. It’s “tried and true,” but dominating this kind of marketing is tough and expensive. So why not take “the better route” and make your Urgent Care Marketing Plan more effective…even if it is less espensive!