New Phone Systems that are hosted “in the cloud” now have more features that anyone could have imagined. Adding these “apps” is easier than ever due to the “cloud” based infrastructure, and include Anonymous Call Rejection (no more spam?), Texting, Call Blasting, and more, all tied together in UCaaS (Unified Communications as a Service).
But when you get past the flashy features that the engineers think are important, remember that your telephone is a marketing tool. The only reason to have one is to communicate with customers, and sell your products or services.
New Phone Systems
As you move to a State of the Art Phone System you’ll probably only use a few of the advanced features on a regular basis. But one feature that gets used every day without anyone realizing it, is your “music on hold.” Your system came loaded with “default” music on hold that the design engineers thought was “nice.” Luckily this unpopular music can easily be replaced with something better
Replacing Your Music on hold
What would you replace your music on hold with? Why not give your callers what they want, and what you want them to have: information: about your company, about how your most profitable products and services, and about what makes you’re their best choice. That transforms boring, frustrating hold time into a marketing opportunity.
Sound More Professional
Custom messages on hold, written just for your business serve as a dynamic extension of your brand identity. They reinforce the power of your website. And they start the kind of valuable conversations you want to have.
Tailoring your messages to focus on your clients’ (and future clients’) greatest needs can be a game changer. This level of customization demonstrates your understanding of their needs, and customer-centricity.
Are You Missing This Feature?
Probably. But the problem is easy to fix with a custom written and recorded marketing message on hold, updated regularly throughout the year to match your best opportunities to serve your clients.
