Attracting new members. Then, holding on to them. Those are the key challenges you face every day. Health Club Marketing ideas either give you an edge in accomplishing these goals, or they’re not worth your time.
So what do you have to do? There are lots of ideas that you can try, but just like goal oriented training, the best marketing approach for you depends on goal specific marketing. You’ve got to
- Deliver the Right Message
- To the Right People
- At the Right Time
You don’t have many options that accomplish all these goals. But you can have one.
Your Health Club Marketing Ideas should include…
Something unique that is filled with information that’s targeted at these two specific groups, and packed with information that will make an impact. An often overlooked ideas is messages on hold.
Messages on hold are marketing messages that current and potential members receive when they’re focused on your club and on their membership. When implemented correctly members get the information that they’re yearning for: showing them that your club is the right choice, and that you have the facilities and programs that will help them best.
What are messages on hold?
Messages on hold are brief, focused messages that your telephone callers hear every time they have to wait on “hold.” With a busy front desk helping other members, that can be pretty often. These marketing messages replace the “default” music on hold that came with your phones, and instead turn hold time into a marketing opportunity.
Increasing motivation
Your members were motivated when they joined. But that burst of enthusiasm can fade. That’s when your members give up their membership and quit. It happens often…and it happens every year. What percent of your January signups stay with you until the following New Year’s Day? Gymdesk.com research says that you’ll lose about 50% of your new members within the first 6 months.
You’ve got programs designed to retain members: members who attend group classes are less likely to cancel their memberships. And statistics show that over 12% of callers who hear about classes will ask about them.
Gentle reminder
Messages on hold serve as a gentle reminder about the wide variety of fitness options available at your club. By highlighting different programs, classes, and amenities, you can give your members more reasons to stay active.
Use a coach
How do your members get the best results at your club? With a personal coach. That same idea works with messages on hold. Work with a professional coach and you’ll get the
- strategy
- professionally written and
- professionally recorded
messages that will be most effective in helping you to achiever your goals.
The advantages you offer
By strategically leveraging this cost-effective tool to emphasize the advantages of membership, you can attract and retain members.
