Your office is busy…often facing a wave of parents with problems, questions, and sick children. Your phone keeps ringing and there’s a line of patients trying to check in. The phone rings again, and you ask the parent the “please hold.” It’s time for Marketing Messages on Hold for Pediatric Practices to keep them calm.
This situation happens every day, at virtually every pediatrician’s office. There’s got to be a way to reinforce the high level of care you provide, keep them from getting annoyed, and actually start helping them.
There is.
Marketing Messages on hold for Pediatric Practices
Pediatric practices have a lot to offer parents. You provide expert care for their children, from newborn to adolescence. You also have the valuable resources that they’ll want as their children grow, and the support parents need to keep their children healthy and happy.
You know how important it is to accomplish more with less: shorter consults, fewer resources, and less time. That’s why you put every opportunity to use. So you’ll appreciate on hold messages.
Marketing messages on hold are short messages that your telephone callers hear while they are on hold. You can promote the practice’s services, educate parents about child health, or simply provide a friendly and welcoming greeting.
How can you use them?
- Start with a warm and friendly recorded greeting. Not a Robot Voice (though kids may think they’re silly). Parents want and value the “human touch.”
- Then start to educate them about how their children will benefit from your personal style and philosophy. Let them know about the value of regular checkups, nutrition, safety and immunizations. Give them the information that will help them make informed decisions.
- Tell them about your services: most parents only know about some of your services. Expand on that, so parents know that they’ve got more resources when they need them most.
- Build your reputation for being helpful. When you take every opportunity to help, parents will become more comfortable.
Use every opportunity
Keeping kids healthy is a full time job, and works best when everyone takes every opportunity to take the “little” steps. When you provide parents with information that they want, and that you want them to have, you’ll build stronger relationships, a stronger practice, and healthier kids.
You can hear what your messages can sound like by clicking here.
