Messages on hold help produce distributors at New York’s Hunts Point Produce Market their sales on every phones call. Think about it: your phone seems to ring constantly. There is never enough staff to answer them. That’s when messages on hold for produce wholesalers really make a difference.
That’s because on hold recordings are a marketing tool, making the most of every opportunity that comes up. When a customer, a restaurant, a hotel, a retailer, or a specialty food store they’re focused on how you can help them. Waiting, listening to music on hold gives the customer time to cool off, to get distracted, or frustrated with you. That’s not what you want
Messages on hold for Produce Wholesalers make the difference.
Excuses will always be there for you. Opportunity won’t.
– Anonymous
When opportunity arises, you can either take it, or lose it. When a customer takes the time to call you, you can either make it profitable, or it will pass you by.
Every time your phone rings, you have the opportunity to not only take the order, but to help your customer in new ways, and give them more reasons to b loyal to you.
How On Hold Messages work
At their best, on hold recordings are mini-advertisements, suggestions that give your caller ideas about more of the best ways that you can help them. At best, you average customer knows about less than half of the products you offer, and probably buys even less than that. Why not fix the problem and help them in new ways that they never thought of?
Every time a caller is placed on hold…whether after having their call answered by an “automated greeting” or being asked to “please hold” they can start hearing more about your company, your products, and the best reasons to work with you. They keep “hold” time from feeling long and boring. They work best when kept up to date with the season’s newest offerings.
Research shows they work
Research shows that, when customers call you, they’re open to new ideas. The subtle message that on hold recordings can offer can inspire your customer to try new products, or remind them about products that they might have forgotten to order.
What would you like your caller to know about?
The easiest sale you can make is simply selling more to an existing satisfied customer. So…what are your most profitable products? What products build loyalty, or lead to additional sales? Why not use the opportunity that you’re now losing while customers wait on hold, to deliver your message, and help your customer in new ways?
Click here to find out about how you can do that, or, for faster response, if you’re in The Hunts Point Market, call us at (212) 355-6980. Nationwide you can reach us at (800) 862-8896.