Everyone uses the same Disaster Restoration Marketing Ideas…
so what can you do? With so many companies…franchises and independents…chasing the same homeowners, how can you stand out from the competition and win more fire or water damage, or mold remediation?
It starts by taking a quick look at “the marketing funnel” to understand where your prospects are, right now, and where you could be losing them.
Most Disaster Restoration Marketing Ideas Miss This Point
The marketing funnel is a simple concept: once you “get” it you’ll be able to win more of the restoration projects you can really help with.
There are steps that a homeowner goes through when disaster occurs:
- They realize that the damage is too much to handle and look for help: this is when they become aware of you through your website or your Pay Per Click Ad. It’s also when they find the competition.
- They do their research: they look at reviews, ask for recommendations, and compare you to other restoration companies. They narrow the list, and pick up the phone…nobody buys a restoration service from an e-commerce site! They want more information, and reassurance.
- After comparing all their best choices they make the decision
- And take action: signing the contract to restore their home.
Step 2 is where most companies lose
This is the “consideration” stage. It’s where most companies lose the job when the homeowner calls you for help, but doesn’t get enough of what they need. They want information. It’s your opportunity to educate them about what you do best, and what makes you different from the competition. It’s a place to offer resources that can start to help them, and offer a “Call to action.”
How do you make that call more effective?
Three simple tools
Here are three simple tools that you can use to help your telephone caller more effectively.
- Create a script: your phone reps know their job, so they probably don’t need to be given a script to read verbatim, but how about a checklist? It will help them make sure to cover all your most important ideas and advantages.
- Immediate Follow Up: have a full lineup of “content” ideas prepared and ready to send to the prospect even before the call is ended: videos, webinars, info graphics, reviews, industry reports, social media, testimonials (video are best) and “solution” website pages.
- Make every moment count: your prospective custom is under pressure to make a decision: statistics show that, even in these situations, 69% of your telephone callers will be asked to “please hold.” So put that time to use. Marketing Messages on hold can replace outdated “Music on hold” with helpful information, to keep the call 100% helpful, 100% more effective. Focus each message on the most common ways you help your clients, what makes you unique, and continue to offer helpful features on your website.
The most critical point
Disaster Restoration Marketing Ideas all start with the same tools. But the “middle funnel” is where you win or lose the customer. These three ideas are economical ways to help more homeowners.
Interested in finding out more about how a Marketing Message on hold can help you? Click here to schedule a Free Consultation