Are you looking for Holiday Marketing Ideas that can help set you apart from the competition? After two tough years, businesses like yours are hoping for a successful holiday season in 2022, and the “tried and true” advertising and marketing tactics just don’t produce like they used to. Here are three new ideas that you can try, affordably, that can help make a difference.
Holiday Marketing Ideas You Haven’t Tried
- Create a Community. This can work for a wide variety of businesses by “zooming in” on what makes your customers unique. Here’s an example of how to do it:
– Independent Sporting Goods Shops can take any of their products and create a Community of users to help them get more enjoyment out of the sporting supplies you provide simply by posting flyers in your shop, mentioning it to customers, and creating an email list…all for just a few dollars. Create a “Runners Group” that hosts a Saturday morning run in the area, lead by one of your employees. You’ll be surprised at how quickly it will grow into a pack of runners. Enhance it with “team gear”: give away brightly colored shirts with your logo and the name of the group, to attract attention. You can do the same for: walkers, bikers, new parents with strollers, camera buffs, birders, and more.
Ask yourself: “who buys what I sell?” and help them do more of it…and they’ll end up buying more of your merchandise to support their passion.
– Other businesses that have used this strategy: insurance agencies that insure specialized groups like boating, jet skiing, and ski houses; florists who work with Garden Clubs; Restaurants who offer special events with “behind the scenes” peeks, or in the dining room chef demos; and even Home Depot with their “Kids Construction Classes.” - Jump into Tik Tok with your customers. Everyone is looking for an excuse to showcase their TikTok Skills with your product, and you can offer a free prize for the TikTok with the most views or most likes. Or a small “thank you” for everyone who uploads a video.
- Personalize it. Get customers mailing addresses, and send them a “thank you” card emblazoned with your logo on it for their purchase. Since few of your customers will probably be back during the season, give them a reason, with a “dollars off” or “percent discount” or “free gift” for making their next purchase during this Holiday season.
Bonus Idea
3.5 Bonus idea: partner with other businesses in your area. Cross promote each other with flyers, in emails, and on each others’ social media.
Which will work best?
Which will work best for you to increase sales? It depends on your industry and your customers, and how you promote them. Promote ideas 1 and 2 everywhere you can: your website, eblasts, Facebook and Twitter, in Point of purchase displays, and your marketing messages on hold.
