8×8 phones are the “unified voice, video, chat and contact center platform” that thousands of businesses like yours trust. Just as long has you have a reliable, high speed internet connection, 8×8 can give you the VoIP phone service that everyone seems to be switching to. But businesses like yours in Connecticut have a phone problem that you’re probably overlooking.
Research shows that 69% of business telephone calls are placed on hold. It happens to 8×8 customers as well. And when they are, this is what your caller is stuck listening to:
Do you ever use the “automated attendant” feature to answer your phones? If you do, callers waiting to talk with someone for the first time usually hear this
Pretty cool music, right? Everyone in Connecticut loves it, right? Just what you’d like to listen to when you make an important call, right? Right.
8×8 Phones can play something better
Your new VoIP system gives you the option to get rid of the lousy music and give your callers a better experience. Give them something helpful…information that they want and that you want them to have.
That’s what they’re calling you for: they’ve done their research, they’ve looked at your website. Now they want more. You can start to give it to them, or you can disappoint them.
Give them information
How do you give them information? It’s called messages on hold, and it beats listening to music on hold, hands down. When consumers pick up the phone to call you, it’s because they want information. They’re trying to make the right choice, and decide if they want to buy from you. Your best strategy is to give it to them…give them all the information that they want, every time you have an opportunity.
The On Hold Opportunity
Why not replace that terrible music on hold with something better? Why not create an on hold opportunity to
- Tell callers about what you do best
- Educate them about how to make the best choice (choosing you!)
- Show what makes you different from your competition
Informer Messages on hold help you use the “On Hold Opportunity” with custom marketing messages your callers will hear on hold. Your dedicated on hold marketing professional will learn about your business, your goals, and most importantly…what your customers really want and need. Using the information we can
- Develop a strategy
- Write a custom script that focuses on your customers and how you can help them
- Continue to revise the script until it’s perfect
- Provide a broadcast quality on hold recording formatted for your phones. We work with both PBX Systems and 8×8 VoIP phones)
- Keep your messages updated throughout the year if that will help.
What do you want your callers to hear on hold?
Informer Messages on hold are the least expensive way to sound more professional and sell more on every phone call. If playing music on hold isn’t helping, call today to learn about how Informer Messages can. For your free 8×8 Discovery Session call, in Connecticut, (203) 655-3920. Nationwide call (800) 862-8896. Or click here to email us to set up your consultation.