When you think about the last on hold message recording you heard, it was probably more annoying than helpful. Most hold recordings in Connecticut fall into two categories
- Generic apologies that tell you that “your call is very important to us” and that “we’re experiencing higher than normal call volumes,” and
- Pushy sales messages that bombard you with endless pitches in an effort to get you to spend more money.
I don’t know about you, but when I call a business it’s to ask for information, or help, or to purchase something specific.
In fact, research shows that the “4 Reasons Customers Call Your Business” are
- They’re thinking about buying from you and have questions
- Something’s gone wrong
- They’re having trouble on your website
- They need personal help (from a human) with a situation
Did you notice that no one really calls you an apology or for a high pressure pitch?
An On Hold Message Recording should help
Put yourself in your Connecticut callers’ shoes: they’re either customers or interested how you can help them. That makes them unique…and important. They’re your highest potential audience…the people who are most likely to purchase from you…and treating them right is the key to success.
That’s why developing an effective (profitable) message on hold is worth the effort. The process starts by understanding who your callers are, and what they’re calling about.
Examples
Here are just a few examples of how you’d want to offer different types of messages for different types of callers:
- When callers contact your tech support line, they’re not interested in hearing about how long you’ve been in business, or your 5-star Google Reviews
- When all your calls are from first time callers for widgets, “cross marketing” other products will only distract them
- When you offer Spanish language callers an option to speak with Spanish language reps, there’s no need to use “bi-lingual” messages
Understanding your callers’ needs and who they are can help you target messages that will help them better.
Let us help
Informer Marketing Messages are a specialized marketing tool. When you talk with an Informer Marketing Pro, we’ll show you how to maximize the benefits your on hold messages offer, to both you and your callers.
Interested in learning more?
You’ve probably heard on hold ads, but never used them, so click here for answers to our most commonly asked questions. You can also email us to set up a Free 15-minute Discovery Session where we’ll show you exactly how you can use On Hold Messages to sound more professional and make every call more valuable. But for immediate assistance call us: In Connecticut call (203) 655-3920. Nationwide call toll free at (800) 862-8896 today.
