Yealink Hold Music: Replacing it with Custom Marketing Messages

Yealink Hold Music isn’t anybody’s favorite.  In fact, replacing the music on hold with something better is increasingly common.  You’re probably trying to do the same thing.  We’ll give you some great options.

Music on hold comes standard with your phone system.  Hold music is a feature that plays a recording of music when your telephone caller is placed on hold.  It’s actually an important feature that lets callers know that their call hasn’t been cut off. Most businesses place callers on hold in one or two ways:

  1. A customer calls and their call is answered by your “Automated Attendant,” informing the caller that their call will be answered by “the next available representative.”  This is pretty standard when you call a reservations center, customer service center, or technical support line.
  2. But most businesses simply put callers on hold during a conversation.  Why?
    • To find the right person for them to talk to…
    • To ask for extra help from a supervisor
    • To access information the caller needs

Yealink Hold Music

Nobody likes to wait.  And nobody likes music on hold.  That’s why Yealink Hold Music is so easy to change…to different music, or to messages on hold.  Even a simple step like replacing the music with something unique is a good first step.  But be sure to use “licensed” music to avoid potential (expensive) problems with music licensing organizations like ASCAP or BMI.

What should you replace it with?

That’s a good question.  Music is nice…but have you ever noticed that you never hear your favorite music playing on hold?  Music is a very personal choice…and there are so many…Audiophile Review.com lists 41 primary genres of music, with 337 sub categories.  So which one will all of your callers like?  That’s an impossible question.

So what’s a better choice?

You know that all your callers have one thing in common: your business.  And from experience, you probably know that they’re calling about: basic information, product or service features, help with ordering, technical support…every business is unique, but you probably know what your customers call about.

Why not start helping them?

Good service is the secret to success. So why not start helping your customers even if you must ask them to “please hold.”

You can do it with “hold messages.”  They can be informational, entertaining, or marketing messages.  They can build your company’s reputation, promote your products and services, answer “frequently asked questions…”  The list goes on and on.

What do your callers hear on hold?

Probably the same old Yealink music that tens of thousands of other businesses use.  The music you probably don’t like. So why not give your callers something better: something they want and that you want them to have.

Find out about custom recorded messages on hold

Click here to hear samples of how professional you can sound with custom recorded on hold messages on your VoIP phones.  And to find out more, email us, or call (800) 862-8896 to speak with an on hold marketing specialist right away.