When you’re looking for marketing ideas for moving companies, you’ll find lots of complicated (and expensive) ways to try to grow your business. All the big national brands do it, so why shouldn’t you?
Because you’ll just be fighting their fight, on their turf. You’ll spend a lot of your hard earned money. And you’ll lose.
So what can you do?
Guerilla Marketing Ideas for Moving Companies
Guerilla Marketing is a “sneaky” way to grow your business and your profits by taking advantage of your biggest advantage: you’re small, you’re nimble, you’re quick on your feet, and you try harder than anyone. It’s just like the guerilla warfare strategies that helped us beat the British Army, and have helped other under-funded groups beat back the big guys.
The Guru
Marketing guru Jay Conrad Levinson came up with the name. His classic book of the same name is filled with low-cost ideas that have helped small businesses succeed.
Here are three ideas you can use today
- Networking: promote your business every day, everywhere, 24/7. Join a networking group (like BNI) or form your own: network with Realtors, Mortgage Brokers, Bankers and Real Estate Attorneys. Invest in a great business card and hand it to everyone (and consider putting a discount offer on the back) and ask them to hand it out. Join Facebook neighborhood groups. Find the influencers and offer them discounts.
- Write the e-book (or buy one, or steal ideas online) about “What to look out for when you’re moving” and other tips for new home owners and shoppers. Nobody remembers their last move, so everyone wants to know what to look out for. The book doesn’t have to be great literature, just a list of 10 or 20 problems movers face, and how you help your customers solve them.
- Make a great first impression: Right now your voice recording probably answers every phone call to your company. Or your girlfriends. Make a better first impression with a professional greeting. And add a message on hold to replace the terrible music on hold that came with your VoIP phone system. Use it to sound more professional and reinforce how you’re different from your competition.
More ideas
Go to the library and check out Levinson’s book. It’s filled with ideas like these…dozens of them (these are all in the book). Read it cover to cover, and start over with a pencil and paper to plan your next move.
