ATT Hold Music has been a standard feature on their phones for almost 40 years, but there’s no reason to be sentimental about it. It’s time to take a brave step into the (late) 20th Century, and scrap it…and replace it with something better.
ATT Hold Music is dull
You’ve been stuck listening to music on hold. It’s boring. And waiting is frustrating. But what are you making your callers listen to when they’re on hold? Is it any better?
Its time to wake up. It’s time to give your callers something they want, and that you want them to have.
What they want
Your business has two kinds of callers: customers and people who want to be your customers. They’re in the middle of the “The Customer Journey” and they’re getting close to making a decision. So they pick up the phone and call you. They have questions that they haven’t been able to answer, or it’s just easier to ask someone. Do you know what they want? Information.
But what happens?
AT&T, the same company that put that boring hold music on your business phone system, has done the research: 69% of business telephone calls are place on “hold.” In no time at all, callers can get bored…frustrated…and hang up (you’ve done the same thing, right?).
A better choice
Why not scrap the music and replace it with interesting information…answers to frequently asked questions…how you’re different from your competition…and the best reasons to buy from you?
You can do it yourself: think up a few great ideas. Or look at your FAQ page. Listen to the questions that so many of your callers ask. This can be the basis for a script.
When you have it perfect, you can record the messages yourself, on your computer. The Microsoft Voice Recorder is a free app. On a Mac there’s tons of free audio software…that’s so good entire albums have been recorded on it. Add music in the background, and load it onto your VoIP or PBX Business phone system.
An easier way
There is an easier way: let us do it for you. The Informer has 30 years experience doing just one thing: Marketing Messages on hold. Let us create marketing messages that get you the results you want: you’ll sound more professional and sell more on every phone call.
What will you sound like? Click here to hear examples of our actual clients messages: Fortune 500’s and “Mom and Pop” businesses alike. All for the cost of a daily cup of coffee.
What are your callers listening to on hold right now? Something that will help them (and you), or that terrible on hold music? They choice is yours…call us for information at (800) 862-8896 or click here to email us.
