Cisco Music on hold is everywhere. You’ve heard it hundreds of times, and it’s unmistakable. From the very introduction, you know that you’re in for a long annoying experience…even if you only have to wait on hold for a few moments. But they seem like an eternity.
Not sure about what the on hold recording sounds like? Click here, but brace yourself:
Who Came Up with Cisco Music on hold?
Cisco’s hold music has been around for years, but no one is brave enough to take credit for it. It’s a “cult classic” without the cult of admirers, but even the newest IP Phones from Cisco play the free hold music that comes with the system, and according to the company, they have 100 million Cisco IP phones around the world. That translates to lots of frustrated telephone callers waiting on hold.
3 Reasons to Change It Right Away
Luckily Cisco has made it possible for you to find our own recordings for your callers to hear on hold. You can simply replace it with “licensed” music, or you can try a different approach. Why should you change it?
- Listen to the sample right now.
Did you know that you were only listening to it for 30 seconds? Time listening to Cisco’s musical masterpiece feel like they’ve been there forever. The music just overwhelms you, and controls your brain (not really!)
Reason #1: you’re driving your callers away. - You’ll sound more professional with real But that’s tricky. When’s the last time you heard your favorite music playing on hold? Probably never…so you’ll never really please your callers with music.
- You can give your callers something better: information that they want, and that you want them to have. That’s why customers call you: for your help, and for information. So why not start giving it to them?
What do your callers need?
Why are customers and potential customers calling? What do they need? What do they want? What would you like them to know about your business that will help them see how you can help them best? This is the first step in developing successful messages on hold that your callers will be interested in, and respond to.
Messages on hold
For decades custom messages on hold have replaced music on hold (even good music) and callers appreciate it. The statistics prove it: they’re happier, they’re willing to hold longer, and they make purchases based on what they hear.
How do you do it?
You can do it yourself…or if you really want great results, you can call The Informer. With over 30 years of specialized marketing and advertising experience, we know how to deliver your message in a custom written phone message, recorded with a professional voice over talent. We start by learning about your company and your goals, and develop custom advertising strategies to help you reach those goals.
Interested in getting rid of that Cisco music? Call for a free discovery session, and get marketing ideas that you can use today. In Connecticut call (203) 655-3920. In New York call (212) 355-6980. And nationwide call (800) 862-8896.
Call today, and save your callers from that music!