Marketing for Chiropractors like you usually includes all the “hot” tactics: building a good looking website, making sure your site is listed by the big compilers, investing in SEO to attract local patients, online reviews, and then venturing into social media with targeted posts and maybe even Facebook ads.
But everybody does all that. And there are plenty of Chiropractors…over 70,000 registered Chiropractors with 10,000 more in school. There are even plenty in your neighborhood…so what can you do to help capture more new patients, and build more loyal patients for the long term?
It’s time to try something new
Marketing For Chiropractors is more effective with this targeted idea
Here’s a targeted idea that you can do for yourself (unlike creating a website or working on your SEO). It’s targeted to reach the potential patients who are already interested in you (they’ve seen your website or Facebook ad) and now they’re thinking about trying an visit. Or they’re booking a visit, and could be a long term loyal patient. How do you do it? Try this targeted idea: Chiropractic Messages on hold.
Chiropractic Messages on hold
Your office is busy (and getting great front desk help just gets tougher and tougher). So there are times of day when your telephone callers are placed on hold. As a matter of fact, AT&T research shows that more than half of your callers have to wait on hold. And they don’t really like it.
So what can you do to keep your patients happier, and build your practice? Instead of making callers wait listening to boring Muzak or dead silence give them something better: information that they want and that you want them to have. Give them interesting ideas about
– the benefits of chiropractic
– improvement of neck and back pain
and more ideas that they probably didn’t know about
– possible reduction of osteoarthritis symptoms
– more affordable treatment of chronic back pain
– reduction in scoliosis symptoms
– improved posture
– and how it may improve athletic performance
– your newest treatments such as EPAT or Shockwave Therapy
Chiropractic patients (and future patients) aren’t satisfied with standard medical treatment. They’re looking for a different answer. That’s why Messages on hold from The Informer has worked so well: they transform wasted hold time into an interesting and informative marketing opportunity. When’s the last time you were stuck on hold listening to terrible music?
How does it work?
The Informer does it all for you. Our marketing team is experienced in working with Chiropractors (having started out as Chiropractic patients!) and offer a Free Discovery Session to learn about your practice, your goals, and your patients. They’ll use that information to develop a strategy just for your goals, and then write a custom script to help you achieve them. When the script is final, your broadcast quality messages on hold will make every call more produtive, and help you book more consults with more loyal patients. Interested in learning more? In Connecticut call (203) 655-3920. In New York call (212) 355-6980. And nationwide call toll free (800) 862-8896. Or click here to email us to schedule your Discovery Session.
