On hold recordings in Connecticut come in two types: the ones that bore you with generic messages, and the ones that get you to say “oh…that’s interesting.” The first kind is typical, and simply annoys your telephone callers. The second is harder to find, but worth more when you do.
What are on hold recordings?
Hold recordings include both music, and voice recordings that callers listen to while they’re waiting. The ability to play music while holdomg was discovered (by mistake) in the 1960’s. Soon after, large “call centers” used this innovative idea to give large numbers of telephone callers information while they waited for “the next available representative.” They still do. But now, modern telephone systems have made it easier to play hold recordings at virtually any sized business. New VoIP systems like Ring Central and Vonage make it possible for even a one person business to use recordings.
Why?
Did you know that 69% of business telephone calls are asked to “please hold”? That may seem like a surprising number, but when you think about your experience… And, like most businesses, you may say (or hope) “we never make callers hold.” But the numbers don’t lie.
On Hold Recordings can make every phone call better
Your customers and your best prospects in Connecticut call you because they want your help. Customers may want advice on your product. Prospects often need more information before they buy, or prefer to place orders by phone (actually up to 45% of consumers prefer ordering from a “live” person to ordering online).
It Does Happen
What happens when 69% of them are asked to “please hold”? That depends. Almost half consumers surveyed will start to hang up after just 60 seconds. But callers will hold on longer when listening to helpful information like:
- The value you offer
- How to judge the quality you offer
- Better ways to use your product
What do your callers hear when they wait?
Silence? Music? Generic messages? What would you like them to hear? You can fix the problem, or get ideas about the potential for hold messages with just one call: in Stamford, Norwalk and Bridgeport, call (203) 655-3920. In Danbury and Hartford and throughout Connecticut (and nationwide) call (800) 862-8896. Or click here to schedule your free 15-minute Discovery Session.