Advertising new products in Connecticut is always exciting. “New” is one of the top 3 most powerful words in the advertising dictionary (the others are “free” and “guaranteed”). But when you’re excited about your new opportunity, there are always expectations to live up to, so what are you going to do to maximize your results?
Advertising new products: here’s how
The choice is simple: You only have two options when you want to promote your newest product:
- you can search for new customers who have never heard of you before and try to convince them to try you new product, or
- you can turn to existing satisfied customers: they already know, like and trust you.
Which one do you think will be more likely to try your newest introduction?
That’s right. Think about your own experience: are you more likely to try a new beverage when you’re at your favorite Stamford Starbucks or when you’re driving past a Coffee House you’ve never tried before? Would you try a new side at the Norwalk “Chick-fil-A” or at a burger place you’ve never been to before? Of course…it’s at the place you’ve known and loved going to for years.
So what are your plans for launching your new product, and what are your chances of success? Will you search for new customers online and around your neighborhood, or focus on your longtime customers? The answer should be easy.
Marketing tool for reaching your loyal customers
We’re not all Amazon, where customers buy with just a click. Your business is more personal and “up close” than that. Sure, you have a website, but lots of your customers pick up the phone and call you…with questions, to talk about what they need, and to place orders.
Did you know that 69% of business telephone calls are place on hold (AT&T)? When your best customers call you, they often get asked to “please hold.”
Why not keep up the “momentum” of the call by turning “hold” time into a productive marketing opportunity? You know that your customers want help…so give it to them.
Help your customers even when they’re waiting on hold
That’s exactly what Informer Messages on hold do: they transform “hold” time into an opportunity to give your callers information that they want, and that you want them to have. They guaranteed to be effective, because we
- start by learning about your business, your products and your goals
- find out about your customers and their needs
- develop a custom strategy to help you to reach your goals.
- write a script that will get results, and not just bore your callers
- provide a broadcast quality recording that every caller will hear, every time they have to wait on hold.
Got a new product you want to launch successfully? Make the easy choice: start by telling your customers about it, and watch the results. Interested in learning more? Contact us for a free Product Launch Discover Session. In Stamford, Norwalk and Bridgeport call us at (203) 655-3920. In Hartford, Danbury, and throughout Connecticut, as well as nationwide, call (800) 862-8896. Or click here to email us. Let’s make your newest product a success.
8 Year Stamford Chamber Ambassador
3 Year Darien Board Member