Music on hold in Connecticut is outdated. It was great in the 70’s when it was invented…and your telephone callers were content to listen to Muzak while they were waiting to be helped. People were more patient. Muzak was novel. And businesses like yours had less competition. All of that has changed.
And you’ve got to change to keep up.
Now, customers and potential buyers in Connecticut are in charge: they’ve been shown by Amazon that they can choose from 6 different suppliers. Most products are all alike, so low price is the only reason they buy. And they want deliver to their doorstep tomorrow…or sooner.
So what can you do to “hold on” to them?
It’s time to look at the “Customer Journey” and fix the weak points of your marketing program. Like…
Music on hold in Connecticut: replace it with Marketing
Business today is “do or die,” and “full speed ahead.” If you’re not making the most of every opportunity you’re falling behind. So where can you make a difference? How about when consumers are interested enough to pick up their phone and call you?
After Googling their need/problem, and comparing websites, consumers often want more information, and pick up with phone. According to BrightLocal (a nationwide SEO company that keeps their customers ‘3 steps ahead of the competition’) “60% of customers prefer to call small businesses on the phone” to create a personal relationship with your business. So they stress the importance of the customer experience when they call.
That’s a real opportunity
When consumers call, you’ve got an opportunity to impress them. But what usually happens? AT&T says that 69% of business telephone calls are placed on “hold.” Making them listen to the “default” music that came with your phones, or even Spotify, misses the point. Callers don’t want to be entertained. They want help.
Why not give them Marketing Messages?
You know your callers, and what they’re usually interested in. Why not
- start answering their FAQ?
- give them helpful suggestions about getting the most from your product or service
- educate them about what to consider when shopping for your product
- show them what makes you different from your competition
How you can do it
Most phone systems today come with a “default” music that we’ve all heard a million times. Improving on it is easy. Providing helpful information that callers will appreciate, even when waiting on hold for a short time, is more challenging. It starts with a focused strategy, that can be used to write an effective script. Professional recording and formatting for your phones is important, as is keeping your messages updated for seasonal demand, changing needs, and customer preferences. That’s why The Informer is the Marketing Message on hold specialist. Messages on hold is what we do, and what we’ve become known for, nationwide. And in 7 different countries (at last count!).
Get more information
Interested in replacing that terrible music? Why not call for a free 15-minute Discovery Session, and discover what you can accomplish every time telephone callers are asked to “please hold.” In Stamford, Greenwich, Norwalk, Bridgeport and throughout Connecticut call us at (203) 655-3920. You can reach us in New York City at (212) 355-6980, and Nationwide at (800) 862-8896. Or click here to email us to set up your free consultation.
8 Year Stamford Chamber Ambassador 
