Messages on hold in Detroit are helping businesses like yours stand out from the competition and sound more professional. When customers or prospects call you, you only get one chance to make a great first impression. All your advertising…print, broadcast, SEO, your website, social media….have all led up to this point: your prospect is interested enough to want more information…and pick up the phone to call you.
When they do…will you make the first impression you want to? That you need to?
Messages on hold in Detroit help you do it.
In recent years we’ve heard about “the customer experience” (CX). Successful businesses will be the ones that provide the best customer experience at every opportunity. When consumers are interested enough in working with you, many will pick up the phone to get the answers that need. That’s the final step before making a purchase, and it’s the crucial time when so many sales are lost.
What happens when people call you?
Did you know that 69% of business telephone calls are placed on hold? As hard as we all try, it’s a fact of life. And it’s not only big businesses, with automated answering systems where you’re waiting for “the next available representative.” It’s Small and Medium Sized businesses, like yours, where a caller may need specific informaiton and has to wait for the right person, or where you have to place a caller on hold to check on details or on their order.
When callers are place on hold, they get bored, or frustrated. The research shows that if you leave them on hold for more than 40 seconds, up to 60% may hang up, and many of them won’t call back.
Why not give them something better?
You can give your callers something better than sitting listening to Muzak or waiting in dead silence. You can give them information that they want, and that you want them to have. In Detroit, like in most cities, you face both local competition, and online competitors. Your customers have a choice, so when the phone rings it’s your opportunity to show them that they’ve made the right choice.
How do you it?
You do it with a professional who can explain your best opportunities to make ever phone call more productive, and more profitable. You do it with someone who gets to know your business, not just a list of your products and services, but your goals and your opportunities, and how you’re different from your competition. This information is the basis for an effective script and successful messages.
Still not sure? Why not discover the possibilities by talking with a marketing professional about your business? Schedule your Discovery Session today. Ask for more information by calling, in Detroit, call Mark at Global Telecom Solutions at (313) 371-9440. Or call our National Headquarters at (800) 862-8896. Prefer to set up your strategy session by email? Email us by clicking here.
