Messages on hold for Security Companies in Connecticut help you stand out from the competition in an industry that faces a real marketing challenge. According to an article in the New York Times, only 25-30% of households in the US have home security systems. Security.org attributes this to Americans lack of understanding of security systems and which would work best for them.
Educating the consumer is a “step by step” process, that often fails at one critical point. Are you making the same fatal mistake?
Messages on hold for Security Companies in Connecticut
We all know the process. It’s actually known as “The Customer Journey.” It goes something like this:
- A homeowner hears about break-ins and theft in their neighborhood
- They start wondering about protecting their home and family, so
- They start searching “home security systems” and “home security.” Maybe they remember the advertising they saw and search for “Ring Security System.”
- They visit websites, read articles and posts, and watch videos. Now they’re interested.
- Here’s where things get interesting: figuring out which company to take the next step with. So…
- They pick up the phone. They want specific information. Details. And eventually a “Free Home Assessment.” They call two…three…maybe four competitors in their area.
Which do they like? Which one looks like the best choice?
That phone call is a key turning point. Websites, articles, and videos increase interest, but consumers want to make the best choice. They want a company that they can know and trust.
There’s a lot riding on that call.
We all buy lots of products and services online. Beauty products. Smart Watches. Skin care. Even groceries. But security systems and a major investment, so consumers need more: they want to choose the professionals. They want to be sure.
Show them that you’re the right choice
Show your callers in Connecticut that you’re the right choice. How? Refine your message. Focus on the benefits that your customers are searching for (have you every researched them on Google Adwords?), and that they respond to most (track your success). Then continue to convince consumers: sound professional on every phone call, and use that opportunity to show that you’re the right choice.
How?
You can do it with Informer Messages and professional greetings. First, Sound Professional. Don’t settle for a telephone greeting (or auto attendant announcement) recorded by the phone installer or your secretary…or even worse, with a computer generated voice. And since 69% of business telephone calls are placed on hold (and just as many must wait “in the queue” to be answered), put that time to use with Informer Marketing Messages on hold. This marketing tool delivers the right message to the right people at just the right time, right when it’s most important to reinforce your advertising about what makes your service unique.
Can Informer Messages work for you? Why not call for a Free Discovery Session, to discover the possibilities. In Connecticut call (203) 655-3920. In New York call (212) 355-6980. Nationwide, call (800) 862-8896. Or click here to email us.
Serving Greenwich, Stamford, Darien, Norwalk, Westport, Fairfield, Bridgeport, New Haven, Hartford, Danbury, and all of Connecticut.