Messages on hold in Bridgeport help businesses like yours stand out from the competition. How? On hold recordings, when they’re good, are a marketing tool. They’ve got a “superpower.” They might be the only marketing tool that is guaranteed to reach your best prospects. That means that you can send the right message to the right people at just the right time.
What other marketing tool even comes close?
Messages on hold in Bridgeport are proven to help
Marketing is all about delivering the message to your potential customers about how you can help them. While most people think of marketing as “advertising” as a way to attract attention: its billboards, television commercials, direct mail. All the stuff that we ignore because we’re not interested.
Effective marketing is different. Its information that we want because we get it at the right time. Think of PPC ads, or the brochure you pick up in an Auto Showroom.
It’s also Informer Messages.
You know your telephone callers. You know that they’re calling about. For every business in Bridgeport it’s different.
- For an Urgent Care, its to find out if they offer Covid Testing, Flu Shots, or they can treat a bad cut
- For a Bridgeport Pizzeria, it’s to order a pizza.
- For your heating oil company, its about getting a delivery
Each of these businesses have an opportunity to help the caller, but also to inform them about additional products or services that the caller may be interested in with effective messages on hold. Like “back to school” physicals, adding a side salad, or even installing central air-conditioning. These are known as “add on” sales…the easiest and most profitable way to grow sales and profits.
Urgent Care Sample
Heating Oil Company Sample
Think about your average caller
Who’s your average caller? A customer? Or someone shopping?
When do consumers call you? To order? Or to find out if you can help them?
You can deliver the right message to your callers to help more of them, and help them in more ways, with a well-planned message on hold.
Want specific examples of how they can help?
Call now to schedule a Free Discover Session with a Marketing Messages expert who knows your industry and how they can help. In Bridgeport and throughout Fairfield County call (203) 655-3920. Nationwide call (800) 862-8896. Or click here to email us.
