Home Healthcare has become one of the most competitive industries in the nation for good reason: the projected 8.2% compound growth for the next 10 years makes it an attractive opportunity. 10,000 Baby Boomers turn 65 every day. But how do you help more of the Boomers who need healthcare in New York? Have you considered this Home Healthcare marketing idea?
The Home Healthcare Marketing Idea you may be missing
Research shows that consumers are searching for quality. Your challenge is convincing potential patients and their families that you offer that quality. Yet CrazyEgg.com, an internet development company, estimates that you have less than 15 second to capture a viewer’s attention on your website. And when you do, internet research is just the first hurdle: after that, the viewer will want more in-depth information. They want more than nice photos and well written webpages. Experience shows that they pick up the phone to call you.
Websites are easy to control: with weeks (or months) of review and revision, you can project the image that you want.
But all bets are off when consumers call you. Human interactions come into play. Often the staff that answers the phone is untrained for the task, busy, and multitasking. Do you have dedicated staff to talk with these inquiries? Do they have the resources they need at their fingertips? Have you considered The healcare marketing ideas you’re missing?
Weak link
When the call comes in, overworked staff must often place callers on hold before helping them. Then they’re asked to “please hold” again while a “Development Specialist” (or “Marketing Representative”) is located, and can help the caller. That’s a weak link.
What do your callers hear on hold?
The moments that your caller spends waiting “on hold” can be a time for second thoughts, or browsing competing services. Or they can be a time for focusing the consumer on your strengths and the quality that you offer. How? With custom Marketing Messages on hold, written with your caller’s needs and concerns in mind.
You know that your caller is searching for the right answer, and wants information. Why not use every opportunity to give them the information that they want, and that you want them to have? Why not reinforce the information that you provide on your website, and position yourself against your competition throughout New York City.
Custom written and recorded, Informer Messages on hold deliver the right information to the right people at just the right time. The result: more of the conversations that your team wants to have with them, to reassure them, and help them in their search.
Are you making the most of every opportunity?
In an increasingly competitive industry, with more demand on your time than ever, Home Healthcare providers in New York need better marketing tools to make the most of every opportunity. Informer Messages on hold, based in Manhattan, can show you how you can sound more professional and project your quality image to everyone who calls.
Contact us for a Free Home Healthcare Marketing Discovery Session today: In New York call (212) 355-6980. Nationwide call (800) 862-8896. Or click here to email us for more information.