You’ve heard about Messages on hold, and heard messages playing when you’ve called other businesses. One of the keys to success is an effective on hold strategy.
Really? Just for messages on hold?
Too often strategy is ignored, or simply overlooked. If you’re curious about why you’ll accomplish more with a coherent strategy for your messages on hold, here are some answered to common questions:
- Why do I need a strategy for my messages on hold?
- Why trust The Informer to develop my strategy?
- What makes the strategy that The Informer develops so special?
On hold strategy
Here are the basics you should look for, when you’re planning on using messages on hold. Remember, they’re a marketing tool, and like any marketing tool, you want to get a return on your investment.
- Why do I need a strategy for my messages on hold?
Yogi Berra said “If you don’t know where you are going, you’ll end up someplace else.” The only reason to use messages on hold is “deliver the right message to the right people at the right time” and accomplish a goal.
Generic messages on hold, or messages that give random information simply waste the callers time, and your own marketing opportunity.
What’s the answer? A solid strategy. With it, you can:- Give your callers information they care about
- Raise interest in the information your callers hear
- Sell more: Telemarketing Magazine research showed that 1 in 5 callers surveyed made a purchase or decision based on information they heard on hold. Can you afford to ignore this opportunity?
- Why trust The Informer to develop my strategy?
Developing a strategy takes time…time you often don’t really want to spend. It also takes practice.
The Informer has continued to improve our strategy planning since our first project, in 1986! You’ll work 1:1 with a seasoned strategist who has worked with companies of all sized, from one person offices to Fortune 500’s. Today, we start with our exclusive Discovery Session, an in-depth analysis of your company, your goals, and your customers’ needs. - We evaluate your opportunities, using a “Customer Journey” model: are they first time callers who are shopping for information? Are they long-time customers calling for support or additional help? We take to time to understand them and their “hot buttons.” This ensures that every message your callers hear is planned for maximum result and ROI.
We’ve seen too many companies like yours waste time and effort (and money) on messages on hold that accomplish nothing…or annoy callers. A bad strategy (or no strategy at all) gets you bad results. Eventually messages are forgotten (and never updated…continuing to give outdated information) or replaced with dead silence.
Starting with a solid strategy
Your Informer Messages start with a solid strategy, to help you get the best results. Along the way we’ll continue to update your strategy, offer creative ideas, make proactive suggestions, and help you reach your target audience.
Have more questions about messages on hold? Here’s a link to our FAQ Page.
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