Messages on hold in New Haven help local businesses deliver “the right message to the right people at the right time.” That’s because unlike most advertising, this targeted marketing tool is guaranteed to reach your highest potential customers right when they’re most interested in your help, and most open to your ideas. What other marketing tool can offer this?
But the effectiveness of your on hold advertising depends on giving your callers the right message. Most hold messaging in New Haven, CT is just pleasant recordings, written without taking the time to develop an effective strategy. That’s not something you figure out just by giving a long list of your products or services or a quick look at your website
Messages on hold in New Haven can increase sales
For custom on hold messages to be effective, start by understanding who your typical telephone caller is.
Which type of industry are you in?
Is your caller a “first time” caller, interested in getting information to find who they’d like to work with? This is the case for industries like Moving Companies, Painters, Home Improvement Companies, and even medical specialists. These are “one time” (or infrequent) purchases. For you, your caller is trying to figure out their best choice, so help them. They’re searching for information.
For these callers it’s best to take every opportunity to educate them about what they need know to make that choice, and how you offer the best options.
Other industries serve “repeat” customers. Once the customer finds the right supplier, they’re likely to return regularly. Simple examples could be haircutters, auto repair, or your pediatrician. These customers establish a relationship that will continue for years, and they’ll return on a regular basis.
For these callers, your opportunity isn’t educating them about why to choose you. The opportunity is to help them in more ways. That’s why your supermarket or CVS/Wallgreens sends you weekly flyers and emails about deals and specials. They know you’ll be back, so they inform you about additional products or services.
Using this in your telephone message
Research shows that up to 69% of business telephone callers in New Haven, and nationwide are asked to “please hold.” The time that your telephone callers spend on hold can be wasted listening to “music on hold” or even dead silence. Or you can make it interesting and productive by giving callers information onhold. In fact, “Cellular Marketing Magazine research shows that “over 85% of callers prefer on hold messages over silence.” And Telemarketing Magazine found that 1 in 5 made a purchase or decision based on information they heard on hold.
What are you offering your callers?
Most businesses don’t make the most of the opportunity to give their callers information that they want, and that you want them to have.
Here’s are samples of professional messages on hold playing in New Haven:
What are your callers listening to on hold?
Find out more
Find out more about how messages on hold can work for you at our Frequently Asked Questions page, or by contacting a Marketing Message on hold specialist, by email, or by calling us: in New Haven, Milford, Bridgeport and throughout Connecticut call (203) 655-3920. Nationwide call (800) 862-8896 today.
