Increasing sales in Bridgeport is a challenge these days. But ask most Connecticut business owners about how they plan to sell more, and you’ll usually get the same answers: they’ll either have to advertise more, or cut prices. Then later they’ll wonder why their efforts weren’t profitable.
Effective marketing strategy starts with very basic questions that most business owners know the answers to, but often ignore.
Increasing Sales in Bridgeport starts with asking simple questions
So you want to sell more. That’s great. Before you put time and money into achieving this goal, why not take a moment to come up with a plan. The easiest way is to look at the past to predict the future.
Here’s what to ask
There’s simple questions to ask yourself. It doesn’t require much effort, just a desire to understand your customer.
Who is your average customer?
A first time buyer? Or have they purchased from you in the past?
Understanding this is more important than you might think, and can quickly help you understand where to focus your efforts.
For some products or services your average customer is usually a first time (or one time) sale. You’re driving on a highway and the gas tank is low, so you pull into the next service station to fill up. Or you’re a realtor trying to rent an apartment or sell a home. These are one time transactions. You customer won’t be coming back to you again, at least in the near future.
“Repeat” customers are different: you see them again and again. Think about your hair cutter, your doctor, or your auto mechanic. You know them, and trust them to do a good job. And you return to them every time you need them.
Why this is important
Why is identifying your customer type important? Because different types of customers respond to different types of information. For moving companies, your prospects probably haven’t moved in years. So educating them about “what’s important when you’re planning to move” and how you fill these needs is crucial. People want information about how to make sure their move is successful, and basic information will help they understand how to choose a mover who will help them best.
For an auto mechanic profitable opportunities come from helping your customer in additional ways. In recent years, my mechanic has repaired problems, but also sold me tires, wipers, a battery, and even referred me to a body shop (they regularly refer to each other, both benefitting). Increasing profits for an auto repair business isn’t about educating customers about which mechanic to use. It’s about informing them about “add-on” services that customers may be interested in.
Before you try to increase sales
Increasing sales in Bridgeport starts with understanding your customer. “One time” customers want different information than “loyal” customers. Understanding this is the first step in selling more.
Informer Messages on hold
Informer Messages on hold are the marketing tool that “delivers the right information to the right people at the right time” for clients, in Bridgeport, Westport, Fairfield, and throughout Connecticut. They’re custom written…tailored to your specific business and the type of customers you work with, to help you make the most of every opportunity. Will they work for you? Click here to answers to Frequently Asked Questions. Or, if you have specific questions, click here to email us, or call (203) 655-3920. Nationwide call (800) 862-8896.
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