Funeral Home Marketing isn’t the hottest idea on Madison Avenue, but your “need based” service can take just 5 steps to establish yourself as the only choice when families in your community need your help most.
Funeral Home Marketing Ideas you can start using today
Here are 5 simple ideas to improve your marketing mix and promote your funeral home.
- Make the right first impress: this starts with a professionally designed logo. A logo helps those in need to quickly recognize you (think of how effective “the golden arches” are). And when they don’t already know you, a professional logo conveys “quality” and “professionalism” at a time when they don’t have time or desire to shop.
- A well designed website that communicates key information: personal service, caring professionals, and easy to use reference guide that educates readers about your services. This is the perfect opportunity to promote pre-planning, and make it easier to make payments.
- Involvement in the community: since your clients only look for services when there’s an immediate need, in any community where there’s more than one funeral home, it pays to invest in marketing that keeps your name know. Community involvement fills this need perfectly: participation in the local Chamber of Commerce, Rotary or other civic organizations, and local sponsorships, being a collection point for donations for schools, or other community events are all valuable, both to your business and to the community. The more that you know and participate in your community, the more residents will turn to you when they need you.
- Building your reputation: Blogging can be a powerful opportunity. Blogs aren’t just for entertainment. They’re educational, and help you to provide needed information. Participation in local community groups reinforces it, and leads to that first phone call. And when potential clients call you, be sure to have personally answer the call, and make that time more valuable by offering messages on hold. Marketing Messages on hold can help start a difficult conversation about funeral arrangements, burials, and cremation.
- Introduce your staff: Funerals are personal. Your clients want to deal with people who make them comfortable. So put some time into personal bios of your staff members, and include a professional photo that conveys professionalism and compassion.
There are more ways to promote your services
These are just some of the many ways to promote your funeral home. Many funeral marketing services will help you with SEO, digital marketing for funeral homes, targeted direct mail and other marketing tactics, but these are a few that you can try yourself.
Try one of them today
These ideas are simple, and listed because you can take control of them without much more help than you already have. And there’s almost no risk. So pick one, and try it today.
