The Sales Funnel for Norwalk businesses helps them deliver “the right information to the right people at the right time.” If you’re like most businesses, you try lots of different marketing ideas. But sales are still disappointing. So what’s the problem?
You’ve tried all the “hot” marketing and advertising ideas, and even a few others.
- you have a new website,
- brochures, and
- great signage outside your Norwalk store or building
- you’ve tried Google Pay Per Click, and
- “starting a conversation” on social media.
- You may go “retro” and use direct mail or outdoor advertising.
So what’s wrong?
Maybe it’s time to think about your sales funnel. One possibility is that these are all “Top of The Funnel” (TOF) marketing techniques. TOF marketing gets consumers’ attention. But it takes a different approach to actually turn these shoppers into customers. Your problem may be “follow through.” That’s the stuff you do “Mid Funnel”
The Sales Funnel for Norwalk Businesses helps you make sales
At different stages of the sales process, consumers want and need different kinds of information to make their decisions. If you’re buying a car, great styling catches the consumers’ attention, but before they buy they want to know about features, comfort, fuel economy, and more. The shopper who wants this information is in the “Mid Funnel” stage.
Different kinds of information are best delivered in different ways. For autos it could be a booklet, a visit to the showroom, or a test drive. For IT service it could be studies, white papers, or statistics. This is when the consumer wants more information that you have on your website. The consumer typically wants specific information, and contacts you, usually by phone.
Mid Funnel Marketing tool: Messages on hold
When consumers call a busy business, they want help. Fast. But the fact is that many of your phone calls are placed on “hold,” at least for a few moments (AT&T Research). That’s when the “Mid Funnel” marketing tool Messages on hold make an impact.
Informer Messages on hold are custom written messages, geared to the “mid funnel.” They give your best prospects the specific information that’s crucial for making the sale.
What would you like your best prospects to know about you?
When consumers become interested in buying from you, what would you like them to know about your products and services? Do you have unique offerings? Do you provide special service? How about features? Or the best reasons to come into your Norwalk showroom? Or educate your customers about your specialties?
At this point in the sales process, your potential customers have questions. To win them over, you’ve got answers that you’d like to give them.
Why not use every opportunity to give your callers helpful information?
Informer Messages on hold do just that, even when your callers have to wait on hold. Callers placed on hold actually appreciate helpful information hold. In fact:
- 85% of phone callers prefer on hold messages over silence (Cellular Marketing Magazine)
- Callers waiting on hold will actually “hold on” longer when listening to information…up to 3 times longer! (US West Communications)
- Callers waiting in silence will abandon their call in less than a minute. (North American Telecom)
Want happier callers? And more customers?
Find out about how Informer Messages on hold work by clicking here or give us a call to learn how Informer Messages can help consumers. In Norwalk and throughout Connecticut call (203) 655-3920. Nationwide call (800) 862-8896.
