Hold messaging gives you an opportunity that you’ve been looking for. When do you get the chance to deliver the right message to the right people at the right time? That’s why hold messaging is so successful, for companies from Fortune 500’s to small private companies. It works for companies like yours in New York or Connecticut that realize that callers get placed on hold.
#Holdhappens. But you can transform hold time into a valuable an interesting experience, for your business, and for your caller. Here’s how.
Hold Messaging is an opportunity
Consumers call you every day. And every call is a call for help. Do you have what they need? Can you solve their problem? How soon can you deliver?
Today’s marketing starts online: it’s how we all collect information. If you’re not online, your potential customers aren’t going to find you. We all do our basic Google research. But when it’s time to spend money, we want more. We don’t settle for pretty website pages.
Your customers do the same thing. How often does your phone ring every day? Busy offices like your receive phone calls throughout the day.
- Some businesses use an “automated attendant” to answer them. Calls are put in “queue” (line) to be answered by “the next available representative.” That time is usually spent listening to music (and it’s never your favorite).
- Others answer calls personally. That’s great. But many callers are still asked to wait on hold. According to AT&T research, up to 69% of them.
What do your callers hear on hold?
When your callers have to wait on hold, even for a short while, they can get bored, or frustrated, or just hang up. What do your callers hear on hold? Music on hold? Silence?
Why not give callers something they want?
Think about your callers: what do they ask when they call you? Why not start to answer their questions, while at the same time showing them how you have the answers they need, and that you’re their best choice? You can do it, with custom written messages on hold. On hold messages can be your newest marketing tool giving
- new prospects the best reasons to work with you and not your competition
- existing customers ideas about more of the ways that you can help them, including your most profitable products and services.
Find out how we help others in your industry:
Find how how easy it can be to give your callers…your current and future customers more information by clicking here.
Call or email us for information about the marketing messages that will help you sound more professional. In Connecticut call (203) 655-3920. In New York call (212) 355-6980. Nationwide you can reach us at (800) 862-8896.
