A Stamford Business recently invested in their telephone system, changing over to an 8×8™ VoIP system. 8×8 is a flexible cloud based phone system that they hoped would give them new options, like teleconferencing, an automated attendant, and transferring calls to mobile devices. They got them all with 8×8, but then learned about an easy 8×8 music on hold upgrade
8×8 music on hold upgrade needed
One of the features that they had not explored was their music on hold. 8×8, like other VoIP phone systems, comes with a default music on hold. You’ve heard this default music: it seems to be every where and used by everyone from doctor’s offices to used car lots, from rocket scientists to junk haulers. As soon as the system was installed and the business owner tested it, the message was clear: change the music on hold.
The easiest thing to do was simply find different music. This can be done by logging into your 8×8 “Account Manager,” navigate to “Phone System” and click “Music on hold” from the drop down menu on the left side of the screen. Click here for complete instructions on how to change and set the default music for all extensions.
Music is very personal. So finding the music that everyone likes is…challenging. That was when someone realized that it was time for an 8×8 music on hold upgrade.
The 8×8 music on hold upgrade was an unexpected bonus
The question came up: “Why have music on hold at all?” The answer was that callers were placed on hold every day…no matter how hard they tried to avoid it. But why use just music? Why not take the next step and give callers something they’d actually like?
After that, the decision was simple: replace “the same old music” with something more valuable, to callers, and to the company: Informer Messages on hold.
Informer Messages help you sell more on every phone call. They offer telephone callers helpful information about your company: your products and services, the value you offer, and how you’re different from your competition. They help your callers to make the right decision: working with you.
Within just a few days, The Informer had developed a strategy, written a custom script, and delivered broadcast quality recordings that were loaded onto the 8×8 system. Results were almost immediate: callers noticed the change, and asked about the information they heard. It was a win-win situation.
Do you have an 8×8 phone system? Ask about the 8×8 music on hold upgrade that will make your phone system your best new marketing tool. Talk with our 8×8 Specialist about Informer Messages on hold, and the advanced technology we can put to use in your system. In Stamford CT call (203) 655-3920. Nationwide call (800) 862-8896. Call today.