We’ve all had just about enough time out of the office in the past few weeks. If you’re looking for something more interesting than another jigsaw puzzle or watching Seinfeld reruns, here are 5 Marketing Ideas to use during the Coronavirus Shutdown. Now’s the time to try something new. Let’s get ready for #reopening!
Marketing Ideas to use during the Coronavirus Shutdown
Things are getting better. We’re on track to (carefully) get back to work.
With the PPP helping so many businesses, it’s time to invest in the future. Harvard Business Review research shows that businesses that focused on future growth flourished fastest during the recovery. “Companies that cut deeper had the lowest profitability when time get better” so think about the future before making serious cuts. And try these affordable ideas:
- Keep in touch! Weeks of enforced “stay at home” have helped contain the virus, but they’re also hit a virtual “reset” button for business. Habits and patterns have been broken, so before your customers forget about you, keep in touch. You can do it in lots of ways: Social Media, Text Message updates, your Email List, Direct Mail, Signage in your windows, and a video chat on your website. For special customers, you can reach out by phone. Send notes with delivery or pickup orders. Does your community have forums? Spend time participating and connecting with others. Remember to keep your Google Listing updated (have you ever done that?) with your “open” status.
- Respond to reviews, even the old ones. Everyone is spending time online. Even if you’re not currently open, you have reviews that you’ve never responded to, so take a few moments every day to thank customers for their input. It’s a good habit to get into and continue in the future. If you’d prefer to get help doing this, it’s available.
- Be a resource: everyone is looking for a distraction. Why not give helpful tips that your customers might enjoy: they don’t need to be about your products or services, but if they’re even related it could be fun (examples: recipes from a caterer or appliance store, walking tips or suggested trails from a personal trainer, or gardening tips from a home insurance agency). They could be interesting and keep you “top of mind” with your client.
- Get ready for the Surge. We all need a haircut. And to love the “Covid 19” (like the Freshman 15) we’ve gained sitting in front of the TV. Decisions have been postponed, and needs have been pushed off. When consumers know that you’re open for business, there will be pent-up demand. Be ready before your customer is, and you’ll win new customers.
- Provide helpful advice on social media where your prospects are: Facebook, LinkedIn, etc. Everyone is looking for good content to fill their day. If it’s good, “likes” will get you as much exposure now as during “normal” times, and build interest in your company for the future.
This too shall pass
When we finally get past the “crisis” phase of this problem, we’ll move towards “the new normal.” Be prepared by investing some of your new free time in the future, and it will be a better one.
